Scrolling down a little, I also found Prime Video “Channels,” which are add-on streaming subscriptions that that Amazon would really like me to add to my Prime account. Having this separate tab was a helpful way to distinguish the on-demand content from the live TV streaming services and “cable replacement” options, like live TV streaming pioneer Sling TV and Google's live TV service, YouTube TV. The “Live” tab is also new since our last Fire TV review, and I really liked it. Of course, the Amazon cross-promotion is still alive and well even within the Free tab - the first app I saw in this section was Amazon’s own free and ad-supported service, IMDb TV. As you might expect, this tab is full of free things to watch! Amazon has a tendency to aggressively promote its original programming, so it was nice to get a break from constantly feeling like I had to buy something. The top navigation menu has a couple of tabs that are new since we last reviewed Fire TV. With setup done, I landed on the Fire TV menu, which I found to be organized, easy to use, and chock full of Amazon’s own brands.
You might not need features like these, but they’ll mean a lot if you do.
The new features include a text banner option for customers with vision impairments. Setting up the Fire TV Stick, I got an on-screen notification about a recent improvement that really impressed me: the new set of accessibility features. The prompts are very straightforward, so I think you’ll have the same painless experience that I did. Once I powered up the Alexa Voice Remote, I connected to my apartment’s Wi-Fi and completed the on-screen setup. The Fire TV Stick isn’t new to the crew, but I don’t think you’ll need to be familiar with it to have an easy time setting it up - it’s pretty foolproof. I plugged the stick into the extender, then plugged the extender into the port, and I was good to go. Amazon seemed to anticipate my needs: When the Fire TV Stick didn’t want to fit into my TV’s HDMI port, I found that Amazon had included an HDMI Extender that solved that problem. I found the Fire TV Stick’s setup process to be super simple. Non-Amazon apps aren’t always front-and-center on the menu.Constant cross-promotion of Amazon products.
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